Instead of managing 10 campaigns at once, Spark’s model breaks it down into one repeatable cycle every week:
Day 1: Brief
Day 2: Plan
Day 3: Draft
Day 4: Post
Day 5: Iterate
It’s designed for speed without sacrificing message quality, powered by AI where it helps and humans where it counts.
Each week, your team produces one full content path: from raw idea to live post, with room to test and learn.
Let’s break it down.
Start with a focused objective, not a vague prompt. Spark uses a short-form brief that includes:
This gets input from leadership, sales, or support teams, all filtered through a strategic lens. AI can assist here by turning call notes into bullet points or summarizing long documents into key takeaways.
Time required: 1–2 hours (draft + edit)
Output: One-page content brief
Once the brief is set, we map out the content path:
We define where the content will go, who it’s for, and how it fits into the brand’s larger voice.
Time required: 1–2 hours (draft + edit)
Output: Visual flow and post map
This is where AI takes the first pass.
Using tools like ChatGPT, Jasper, or your own trained prompts, we generate a content draft. Then our content leads refine, rewrite, and align the tone and structure.
AI helps get past the blank page, but human input keeps the content strategic and context-aware.
Time required: 1–2 hours (draft + edit)
Output: Final content assets, ready to schedule
Time to go live.
Content is scheduled, and staggered by platform and audience.
Formats are optimized, image dimensions, hashtags, and tag strategy.
We use platforms like Buffer, Taplio, or native schedulers to control timing and pacing.
We also notify team members to engage with the post early likes and comments within the first hour to boost visibility.
Time required:1 hour
Output: Content goes live across channels
Last step: Learn from the data.
Each Friday, we review:
Then we make one clear change for the next cycle:
This keeps the engine lean, adaptive, and grounded in performance, not guesswork.
Time required:1 hour
Output: Action notes for next week’s cycle
Let’s say a mid-sized BPO wants to grow inbound leads in the insurance claims space. They need to position themselves as reliable, efficient, and compliance-smart.
Here’s how Spark’s 5-day model would work:
Day 1: The brief identifies the goal positioning the team as claims-handling experts who reduce resolution time by 30%.
Day 2: The plan outlines a carousel for LinkedIn, a follow-up email for prospects, and a case study summary snippet.
Day 3: AI drafts the blog headline and key points using internal onboarding materials. Our strategist sharpens it with client impact stats.
Day 4: The LinkedIn post goes live with a testimonial quote and link to the long-form version.
Day 5: We track engagement by operations leaders, highlight strong reaction to a pain-point post, and plan a deeper series.
One idea. One week. Full coverage.
This engine works because it’s structured, but not overloaded. You’re not chasing 30 half-finished content pieces. You’re building one tight, complete campaign at a time.
And when AI tools are applied intentionally, not just for speed but for structure you get content that’s useful, aligned, and ready to scale.
Book a walkthrough with the Run with Spark team
Either way, you’ll have a content system that works… without the bloat.